What is the found-but-not-chosen rate? (GetAgents metric)
Last updated: 1 November 2026 · GetAgents measurement glossary
Short answer: The found-but-not-chosen rate is a GetAgents metric: among the ChatGPT conversations in which ChatGPT's search found a brand's own website, the share in which ChatGPT still did not cite that website inside its answer.
Details
- It separates a discoverability problem (ChatGPT never finds the site) from a selection problem (ChatGPT finds the site but prefers other sources).
- A high rate usually means the page does not answer the question as directly or as concretely as competing sources.
- GetAgents reports it per brand, per topic and per month, next to whether the brand is recommended by name.
Türkçe: «Buldu ama seçmedi oranı» — ChatGPT markanın sitesini aramada bulduğu sohbetlerde, cevabın içinde yine de kaynak göstermediği payı.
This page is part of GetAgents' own measurement of how AI assistants read the web. Reference code for this definition: GA-GU1DL2.