ChatGPT Ads Guide: How to Advertise on ChatGPT (2026)
Last updated: 22 October 2026 · GetAgents
Short answer: ChatGPT ads are a new ad channel that OpenAI opened to advertisers in 2026. Ads are shown to adult users on ChatGPT's free plans, separately from the answer and labelled as sponsored. The ad account is opened in OpenAI's Ads Manager (ads.openai.com).
Who sees ChatGPT ads?
Ads are shown to adult users on ChatGPT's free plans (Free and Go). Paid plans (Plus, Pro, Business, Enterprise) show no ads. An ad does not change the content of ChatGPT's answer; it appears next to it, separate and labelled.
Which countries can advertise?
Self-serve ChatGPT ads started in the US in 2026 and are rolling out country by country. As of October 2026, OpenAI's official Ads Manager availability list includes more than 80 countries across the Americas, Europe, the Middle East, Africa and Asia — among them Türkiye, the United Arab Emirates, Saudi Arabia, the United Kingdom, Germany and India. The advertising and billed legal entity must be based in a listed country; check OpenAI's current list before opening an account.
How to advertise on ChatGPT, step by step
- Ad account: open an account at ads.openai.com with your company details and complete verification.
- Measurement: install OpenAI's conversion tag (pixel) and, if needed, a server-side conversions connection so leads from ads can be seen.
- Goal and market: choose the campaign goal (site visits, leads, sales) and the target country and language.
- Ad copy: use short, helpful language that reads naturally inside a conversation; search-ad or social-post language works poorly here.
- Budget: set a daily budget. Minimum budgets and billing currencies can differ by country; current terms are shown in Ads Manager.
- Track and improve: compare copy and targeting in the first weeks and scale what converts.
How is it different from Google and Meta ads?
Google reads intent from search keywords and Meta from interests; ChatGPT reads it from the need a user describes in the conversation. So the ad should read less like a slogan and more like a short suggestion that answers the question. The channel is new, so early brands face less competition — but measurement is new too, which makes a correct setup from day one important.
Are my competitors advertising on ChatGPT?
Unlike Meta and Google, as of October 2026 there is no public ad library for ChatGPT ads. GetAgents' ChatGPT Ad Radar tracks brands using the ChatGPT ad infrastructure with our own proprietary monitoring infrastructure and shows the result for your industry in your dashboard.
How GetAgents helps
For companies that want to advertise on ChatGPT, GetAgents handles ad account setup, measurement setup, campaign setup, ChatGPT-ready ad copy, targeting by market and language, and results tracking in the dashboard. Competitors' ChatGPT, Meta, Google and TikTok ads are tracked on the same screen. Publishing and budget decisions are always made with the company's approval. Service details: ChatGPT Ads Agency.
Frequently asked questions
- When did ChatGPT ads start?
- OpenAI opened ChatGPT ads to advertisers in 2026, starting in the US, and is expanding country by country; as of October 2026 self-serve Ads Manager is available in more than 80 countries.
- What is the minimum budget for ChatGPT ads?
- Minimum budgets and billing currencies can differ by country and are updated by OpenAI. Current terms are shown when opening an account in Ads Manager.
- Can every industry advertise on ChatGPT?
- No. OpenAI's advertising policies restrict some sensitive categories. Check your industry against the policy before preparing a campaign.
- Do ads affect ChatGPT's answers?
- According to OpenAI, no: ads are shown separately from the answer and labelled, and do not change its content.
- Who can manage ChatGPT ads?
- A company can manage them in its own Ads Manager account or hand setup and management to a provider such as GetAgents. GetAgents always applies publishing and budget decisions with the company's approval.